Information about summer camps was scattered everywhere. Instagram. WhatsApp groups. Websites that hadn't been updated since 2022. If you weren't following the right account or in the right group, you were missing out. Not just on one camp — on entire categories of camps you didn't even know existed in your area.
I wanted to see everything in one place. Plan Ella's 8 weeks. Sign her up to camps where her friends were going. Coordinate drop-offs and pick-ups with our village — because that's how school holidays actually work when both parents are working full time.
There was no centralised hub. So I built one. Last Monday night.
sortd started with north Dublin — the area I know best, the camps I'd been researching anyway. Within a few weeks, 93 camps were listed. Parents started sharing it with other parents. Providers started asking to be added. And I realised this wasn't just a personal project — it was something that genuinely helped.
We're expanding county by county across all of Ireland. The goal is simple: no working parent should have to spend hours hunting for summer camps across 14 different WhatsApp groups ever again.